nam 22 uu 4500 10.17176/20211101-173138-0 DE-Verfassungsblog cr||||| 211101s2021||||xx#|||||o|||| ||| 0|eng|| 10.17176/20211101-173138-0 doi eng 342 23 Vergnolle, Suzanne Author aut Why are you on Facebook? For its personalized and targeted advertising answers the Irish Data Protection Commissioner, Helen Dixon Vergnolle, Suzanne Verfassungsblog 2021-11-01 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier In a recent draft decision of the Irish Data Protection Commissioner to other European Data Protection Authorities, the Irish Commissioner addressed whether or not Facebook could rely on the contractual legal basis for certain purposes of its personal data processing, including for behavioral advertising. According to the Commissioner, “a reasonable user would be well-informed […] that [personalized advertising] is the very nature of the service being offered by Facebook and contained within the contract”. Based on this interpretation, it appears that Facebook’s users are on the social network not to connect with their friends and family but rather to receive personalized advertising. funded by the government CC BY-SA 4.0 data protection Facebook Ireland Irish Data Protection Commission Max Steinbeis Verfassungsblog gGmbH Verfassungsblog 2366-7044 https://staging.verfassungsblog.de/why-are-you-on-facebook/ raw object